Steve Livingstone

Steve Livingstone

Chief Revenue Officer

With almost 30 years’ experience in professional sports, Chicago House AC’s Chief Revenue Officer, Steve Livingstone has worked in all sectors of the sports industry, on both sides of the Atlantic, contributing to an impressive career with some of the world’s leading sports brands and organizations, including the National Football League, North American Soccer League, United Soccer League, Copa America, Jacksonville Jaguars, Jacksonville Armada FC, Scottish Claymores, Louisville City FC, Glasgow Celtic FC, and Hibernian FC.

Prior to joining the House, Livingstone helped guide the USL’s Louisville City F.C. to significant growth in attendance, ticket sales and sponsorship revenue as a consultant and later COO during the club’s USL Championship-winning season in 2017. During this time, Livingstone was integral in the development of Lou City’s highly praised 15,000-seat Lynn Family downtown stadium project in Butchertown, while also advising several USL expansion franchises. In 2016, Livingstone helped direct the Copa America Centenario USA tournament as the managing director of the Florida venue at Camping World Stadium, Orlando. In this position, he directed the conversion of the Citrus Bowl in Orlando from an artificial pro turf surface to a FIFA/CONCACAF quality pitch.

From 2013 to 2016, Livingstone established and built one of the NASL’s most successful expansion clubs, Jacksonville Armada F.C. During the Armada’s Inaugural season, the club attracted an attendance of over 160,000, (averaging over 8,000 per match for 20 matches) and successfully partnered with over 70 local, national and international sponsors including Nike, Coca Cola and Winn-Dixie.

Livingstone emigrated to the United States in 2004, settling his family in Jacksonville, FL before beginning a nine-season appointment with the NFL’s Jacksonville Jaguars. With the Jaguars, he helped direct the club’s business development and marketing efforts from 2005-2013 and was responsible for generating over $50M in sales revenue annually. Livingstone led staffs that set record attendances and revenues for the Jaguars during the 2005, 2006, 2009 and 2011 seasons. The Jaguars were also recognized consistently as the #1 team in the NFL for Fan Experience from 2005-2013.

Born and raised in the East End of Glasgow, Scotland, Livingstone began his professional sports career in media and journalism, where he was a soccer writer, producer and editor with several national media outlets from 1990-1996. He “jumped” the football fence in 1997 to join NFL Europe (formerly World League) Scottish Claymores, moving up through the organization to become the youngest general manager/managing director in the NFL at the age of 32. Livingstone produces a free subscription digital football weekly review newsletter on North American soccer called “On The Ball”.